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site and soundIt’s a scientific fact that light travels faster than sound.  So one would naturally think that we would respond to something visual before sound right?

Not so, in experiments conducted asking people to indicate if they saw a red light or heard a sound faster, there was a statistical difference in the number of people who hear the sound faster than seeing the red light.  One theory thought of to explain this goes back to the flight or fight instincts in humans.  If you see a bright light you may not take off and run but if you hear a loud noise or something frightens you   — you’re more inclined to take a defensive stance.

Why should anyone care about this?  In my study of sound and speaking, I try to educate my audience to the fact that as soon as they speak, people begin to formulate an opinion of who you are as a person.  Most  people would say that the stronger influence is what someone looks like but I like to debate them on this as well.

In a blog post written by Dr. Jeremy Dean, who points out 10 ways our Voice can influence people’s minds.  He pointed out that research shows people tend to vote for candidates who have a deeper voice.  I’d be curious to see if this turns out to be true in our upcoming election.

Here is a fun test I found on YouTube.  Watch the video and try to make out the sound the actress is making with her voice.  I won’t give away the secret but it’s another way to demonstrate the way we can misinterpret something visually vs. audibly.